We may collect two types of Personal Information:
personally identifiable information, which constitutes any information that can identify an individual directly or through other reasonably available means and is otherwise referred to herein as “PII” or “Personal Information”, but does not include information deemed not to be Personal Information in accordance with applicable law; and
non-personally identifiable information (“Non-PII”), which is also referred to as aggregate and anonymous data, or is information that would not, in and of itself, identify you.
Non-PII Information may be collected passively using various technologies or via submission of data by devices you may have configured to work with the Services, cannot be used to specifically identify you. We will store such information ourselves, including within databases owned and maintained by our respective affiliates, agents, and/or service providers. We will use such information and pool it with other information to track, for example, the total number of visitors to the Services, the number of visitors to each page of the Services, and the domain names of our visitors’ Internet service providers. No personal information is available or used in this process.
Please note that what one may initially consider to be Non-PII may, in some contexts, such as in respect of small geographic locations or communities, result in such information being attributable to you or allowing you to be identified because of the context. Please consider this when providing information.
When you use the Services, you will be asked to provide us with certain PII and Non-PII about yourself such as your first name, last name, address, phone number, email address and business address.
When you access or use the Services, we and third parties that provide certain functionality on our Services will engage, receive, collect, and store certain types of information through automatic data collection tools including cookies, pixel tags, web beacons, embedded web links, and other commonly used information gathering tools (“Automatic Data Collection Tools”). These Automatic Data Collection Tools collect certain information including, but not limited to, information such as your web requests, Internet Protocol address, browser type, browser language, the date and time of your request, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, cookies that will uniquely identify your browser, and elements employed in the mobile applications.
Creating user profiles (a “Profile”) permits us to better understand what information a given user of our Services might like to receive from us and for developing new products and services. Your Profile on the Services and certain information in your profile may be available to other users of the Services. You have the ability to view your Profile and can update and/or change your Profile through the Services. Note that if you include PII in your Profile, it can be used and viewed by others. We are not responsible for the information you choose to include in your Profile.
We may combine the personal information and/or the location information that you provide via your account with information from other Services or third parties to enhance your experience and/or to improve the overall quality of the Services. For certain Services, we will give you an opportunity to opt out from providing or sharing your personal information.
We may request access to your social media webpages such as Facebook and Twitter for purposes of your Profile. Some of those third party services may also provide us with Personal Information from your accounts and, as such, we may collect such information. Please refer to the privacy policies of any such third party service providers for additional information.
You should feel free to give us feedback, register a complaint, or ask questions about the Services. We may store your communications, including any Personal Information you include in them, so that we can effectively respond to you.
Our primary objective in collecting your information is for operating, maintaining, and providing you all of the features of the Services, including the display of customized content and advertising, and for providing the basic functionality of mobile applications. In addition to those uses mentioned above, we use the PII collected for the following purposes:
for registration and access to your account;
to manage your account;
to communicate with you for the purposes of XX, providing updates, notifications, and release information pertaining to the Services;
to measure interest in and improve our Services;
to provide you with information and offers from us or third parties that we believe you may find useful or interesting, including marketing or promotional materials, advertisements, coupons and other information on services and products offered by us or third parties;
to resolve disputes troubleshoot problems; and
to monitor the Services and to enforce the Terms.
In addition, the Personal Information allows us to develop and customize the Services and to better understand what products and services you would like. The Personal Information may also be used to send you e-mails or other electronic messages that we believe may be of interest to you, such as our newsletters. We may also invite you to participate in surveys or other processes.
In addition to the uses mentioned above, we use the Non-PII collection for the following purposes:
to monitor and analyze use of the Services and for the technical administration of the Services;
to increase functionality and user-friendliness of the Services;
to better tailor the Services to your needs;
to generate and derive useful data and information concerning the interests, characteristics and use behaviour of users, and to verify that users of the Services meet the criteria required to process their requests.
PII and Non-PII may also be used for monitoring elements for security and/or credit or fraud prevention purposes.
We may share you information with the following parties and/or for the following purposes:
we may share your Personal Information with Vendors in connection with any Offers you opt-in to through the Services,
we may share much of our data, including your PII, with our parent, subsidiary and other affiliated companies (each a “Related Entity”) that are committed to serving your needs and providing related services. Public Profiles, and
we may use third parties to provide technical support and perform tracking and reporting functions, conduct quality assurance testing, and provide other services in connection with the Services and may share Personal Information with them so that they can perform the services they are required to perform. We may also share information with other parties whom you ask us to send Personal Information, whether explicitly or by using the Services.
To better serve you and improve the Services, we will conduct research or obtain certain information on your demographics, interests, and behavior based on personal information and other information you provided via the Services or to third-parties. This information will be compiled and analyzed on an aggregate basis, and we will share this aggregated information with our affiliates, agents, and business partners. This aggregate information does not identify you personally. We will also disclose aggregated information in order to describe our services to current and prospective business partners and to other third parties for other lawful purposes.
take action regarding suspected illegal activities;
comply with legal process and law enforcement instructions and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal process served on us; or
protect our rights, reputation, and property, or that of our users, affiliates, or the public, including exchanging information with other companies and organizations for fraud protection and credit risk reduction.
We understand how important protecting your privacy is, and we are committed to safeguarding the information you provide to us. And while we cannot guarantee security, we have implemented specific security procedures through Amazon RDS Security to protect the storage and disclosure of your information, including the use of a firewall, security groups and secure socket layer (SSL) / transport layer security (TLS) encryption technology to encrypt data in transit. Data at rest is encrypted used AES-256. Your data is not encrypted while in use. Further, access to your information is restricted to select employees or representatives.
To update your Personal Information, or please contact us at firstname.lastname@example.org and notify us of what information is to be updated.
We keep the Personal Information you have given us for at least as long as you maintain your account with the Services. Keep in mind, however, that even if you delete your account, we may retain your Personal Information in conformance with our data retention policy, under which we may reasonably retain such information to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations, enforce our Terms, and take other actions otherwise permitted by law.
You are also entitled to request information as to the type of PII we have collected from you, how we have used your PII in the past and how we may use it in the future, and whether or not we have disclosed your PII to any third parties (and, if so, to whom).
There may be circumstances where we are unable to provide access to your PII. We may deny access for legally permissible reasons, such as situations where the information contains references to other individuals and is not reasonably severable, or where it cannot be disclosed for legal, security or other commercial proprietary reasons. We will advise you of any reason for denying an access request.